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Most bookings don't happen on the first call. Consistent, warm follow-up is what separates a high-performing setter from an average one. This document tells you exactly when to call, what to say, and when to keep following up.

• 🧠 Core Concepts

• 🎯 What to Say When You Finally Reach Them

• 📞 How Setters Use This On Calls

• ⚡ Speed to Lead — Why the First 5 Minutes Matter More Than Anything

• ⚠️ Common Mistakes